A new national survey reveals that while most Americans prefer electric vehicles (EVs) made in the United States, that loyalty fades quickly when faced with higher prices. The findings, published in October 2025 by the Energy Policy Institute at the University of Chicago (EPIC) and The Associated Press–NORC Center for Public Affairs Research, highlight the increasing influence of cost on consumer attitudes toward EV adoption.
The poll, conducted between September 2 and 18, 2025, surveyed 3,154 adults nationwide with a margin of error of ±2.4 percentage points.
According to the report, most Americans would choose an American-made EV over a Chinese-made one if the price difference is $2,000 or less. However, when the gap widens to $5,000 or $10,000, respondents are split evenly between the two options.
Compared to 2024, there has been an 11-point shift toward cheaper Chinese-made EVs at a $500 price difference, suggesting that inflation and economic uncertainty are reshaping consumer priorities.
Political affiliation also plays a significant role: Republicans are more likely than Democrats to prefer American-made vehicles at any price point. Age is another factor — at least half of adults over 45 would still choose a U.S.-made EV regardless of cost difference, while younger Americans are more price-sensitive.
Public Views on China Electric Vehicle
While Americans continue to see electric cars as environmentally beneficial, enthusiasm about their broader economic effects remains muted. Around 45% believe EVs have had a positive impact on the environment. Roughly half say EVs have had no significant effect on the U.S. economy, automakers, or their personal lives.
Despite widespread visibility of EVs in the market, only 7% of American households currently own one. Ownership is higher among adults under 45 and among residents in urban and suburban areas. Among current owners, 78% say they are likely to purchase another EV.
Overall, 37% of Americans say they are at least somewhat likely to buy an EV as their next car. Younger adults, wealthier households, and those who believe climate change is happening show stronger purchase intent.
Democrats are nearly twice as likely as Republicans to consider buying an EV (48% vs. 28%). Regional differences also persist — 22% of Western residents express strong interest in EVs, compared to only 13–16% in the Midwest, South, and Northeast.
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Climate and Savings Drive Motivation
When asked why they might consider an EV, respondents overwhelmingly cited practical and environmental reasons. Around 68% cited saving money on gasoline, 59% on maintenance, and 60% on reducing their personal impact on climate change.
Tax incentives (54%) and environmental consciousness were also common motivators.
“Financial savings and environmental responsibility remain the strongest dual motivations for EV adoption,” the EPIC report notes.
Democrats were more likely than Republicans to cite all these reasons — except for “keeping up with technology trends.” Younger Americans were also more inclined to describe savings and personal values as major motivators.
Despite growing awareness, cost continues to be the main deterrent for potential EV buyers. About eight in ten Americans say the price of EVs is a major or minor reason they would not purchase one — a figure unchanged since 2023.
Other major concerns include range limitations, charging time, and uncertainty about nearby charging stations, with around 60% of respondents saying they do not know where the nearest public charger is located.
Republicans and Democrats share similar concerns over cost and range. However, 81% of Republicans say they still prefer gas-powered vehicles, compared with 57% of Democrats. Additionally, 53% of Republicans say EVs do not align with their values, while only 26% of Democrats agree.
The 2025 poll underscores a critical challenge for U.S. policymakers and automakers aiming to accelerate EV adoption. Balancing domestic manufacturing goals with consumer price sensitivity.
As federal and state governments continue offering incentives and investing in charging infrastructure, the data suggest that affordability — not ideology — may ultimately determine how quickly the U.S. transitions away from fossil-fueled transportation. (Wage Erlangga)
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